Post by account_disabled on Mar 4, 2024 5:26:23 GMT -5
Ideal social networks for ecommerce
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If anything has dramatically transformed our lives in this 21st century, it is eCommerce . Now access to goods and services begins with a search on the Web. Therefore, in our article today we want to talk to you about the ideal social networks for eCommerce .
Ideal social networks for ecommerce
Ideal social networks for eCommerce: how they bring you closer to customers
The challenge for any company that wants to use eCommerce as an efficient marketing and sales channel is to achieve empathy with its customers. Social networks are the ideal way to achieve that level of closeness, even more so when the different types of social media allow us alternative ways to interact with our customers.
In a recent study, Duke University in the United States determined that by , around 22% of investment in advertising concepts will be allocated to social media .
[Tweet “By , about 22% of advertising investment will go to SocialMedia”]
The best networks for ecommerce:
Knowing which social networks are appropriate for eCom Job Function Email Database merce and how we can use them according to their characteristics to increase loyalty, attract customers and improve interaction with the public, will allow us to efficiently take advantage of the advantages of eCommerce .
Customer Support:
To generate trust in our company and minimize the doubts that affect eCommerce processes, we must have several channels of direct interaction. In this case, it is ideal to use social networks that have chats. Facebook , WhatsApp and Snapchat are the most popular with this feature.
Fast answer:
Many times people compare the prices of a physical store, where they are, with those returned in an online search , if the eCommerce of our site is slow or complicated, the bounce rate will be very high. Social networks such as Instagram, Twitter and Pinterest have fast mobile applications that could guarantee the sale with just one click.
Brand rating:
The comments, the messages that our clients leave us on the networks, help us build trust, while we demonstrate that we exist and lead our business, something vital for eCommerce . Answers to doubts, phrases from grateful clients, among others, are invaluable capital. Again, Facebook and Twitter, highly interactive virtual communities, are very efficient in this area.
Value Added Content:
Attractive content, good tutorials, relevant information that may be close to our business area, useful advice, solutions to common problems, are hooks that, although they do not speak directly about our brand, help us position ourselves and create trust. Networks such as YouTube, Vimeo and Pinterest are ideal for this type of training content. Don't forget that the success of the content you post on social networks is that it is quality content .
Images and videos:
Aesthetics and good taste are two aspects highly valued by Internet users. Products or services that are shown through careful, high-quality images, whose characteristics are exposed in videos and animations, have a much better chance of being sold through our eCommerce system . Instagram, YouTube and Facebook are ideal social networks for sharing images and videos.
The institutional view:
LinkedIn is a professional network highly valued in building reputation, where companies present their organizational philosophy, talk about their progress, their searches, and the aspects that differentiate them. Having a presence and being active on LinkedIn helps us position our organization, an added value that positively impacts sales through eCommerce .
eCommerce: risk vs. trust
One of the main limitations that eCommerce has is the risk that many users see associated with online purchases . They fear that the product is not of the quality offered, or does not fulfill what it promises, or they simply doubt the possibility of being scammed.
Therefore, one way to combat mistrust is through an active presence on social networks . Customers tend to believe more in user comments than in brand messages.
Be efficient on social networks
A wrong policy on social networks can be counterproductive and affect our eCommerce, which is why ideal communication must comply with these aspects:
Own and quality images . If we are going to show products, the ideal thing is to use good images, made for our brand.
Keep us updated . It is not enough to have active chats, it is important to frequently disseminate relevant content.
Encourage comments. Motivate your customers to comment on your products or services.
Fast eCommerce . Avoid complicating sales, make sure your eCommerce system is as direct as possible.
Use audiovisuals . Videos and animations are the network's favorite content.
Share on LinkedIn Share on Twitter Share on WhatsApp Share on Telegram Share on Facebook Copy link
If anything has dramatically transformed our lives in this 21st century, it is eCommerce . Now access to goods and services begins with a search on the Web. Therefore, in our article today we want to talk to you about the ideal social networks for eCommerce .
Ideal social networks for ecommerce
Ideal social networks for eCommerce: how they bring you closer to customers
The challenge for any company that wants to use eCommerce as an efficient marketing and sales channel is to achieve empathy with its customers. Social networks are the ideal way to achieve that level of closeness, even more so when the different types of social media allow us alternative ways to interact with our customers.
In a recent study, Duke University in the United States determined that by , around 22% of investment in advertising concepts will be allocated to social media .
[Tweet “By , about 22% of advertising investment will go to SocialMedia”]
The best networks for ecommerce:
Knowing which social networks are appropriate for eCom Job Function Email Database merce and how we can use them according to their characteristics to increase loyalty, attract customers and improve interaction with the public, will allow us to efficiently take advantage of the advantages of eCommerce .
Customer Support:
To generate trust in our company and minimize the doubts that affect eCommerce processes, we must have several channels of direct interaction. In this case, it is ideal to use social networks that have chats. Facebook , WhatsApp and Snapchat are the most popular with this feature.
Fast answer:
Many times people compare the prices of a physical store, where they are, with those returned in an online search , if the eCommerce of our site is slow or complicated, the bounce rate will be very high. Social networks such as Instagram, Twitter and Pinterest have fast mobile applications that could guarantee the sale with just one click.
Brand rating:
The comments, the messages that our clients leave us on the networks, help us build trust, while we demonstrate that we exist and lead our business, something vital for eCommerce . Answers to doubts, phrases from grateful clients, among others, are invaluable capital. Again, Facebook and Twitter, highly interactive virtual communities, are very efficient in this area.
Value Added Content:
Attractive content, good tutorials, relevant information that may be close to our business area, useful advice, solutions to common problems, are hooks that, although they do not speak directly about our brand, help us position ourselves and create trust. Networks such as YouTube, Vimeo and Pinterest are ideal for this type of training content. Don't forget that the success of the content you post on social networks is that it is quality content .
Images and videos:
Aesthetics and good taste are two aspects highly valued by Internet users. Products or services that are shown through careful, high-quality images, whose characteristics are exposed in videos and animations, have a much better chance of being sold through our eCommerce system . Instagram, YouTube and Facebook are ideal social networks for sharing images and videos.
The institutional view:
LinkedIn is a professional network highly valued in building reputation, where companies present their organizational philosophy, talk about their progress, their searches, and the aspects that differentiate them. Having a presence and being active on LinkedIn helps us position our organization, an added value that positively impacts sales through eCommerce .
eCommerce: risk vs. trust
One of the main limitations that eCommerce has is the risk that many users see associated with online purchases . They fear that the product is not of the quality offered, or does not fulfill what it promises, or they simply doubt the possibility of being scammed.
Therefore, one way to combat mistrust is through an active presence on social networks . Customers tend to believe more in user comments than in brand messages.
Be efficient on social networks
A wrong policy on social networks can be counterproductive and affect our eCommerce, which is why ideal communication must comply with these aspects:
Own and quality images . If we are going to show products, the ideal thing is to use good images, made for our brand.
Keep us updated . It is not enough to have active chats, it is important to frequently disseminate relevant content.
Encourage comments. Motivate your customers to comment on your products or services.
Fast eCommerce . Avoid complicating sales, make sure your eCommerce system is as direct as possible.
Use audiovisuals . Videos and animations are the network's favorite content.