Post by account_disabled on Mar 4, 2024 23:52:03 GMT -5
Caamano Categories Strategic communication , B2B Marketing Top industrial marketing trends for 2022 The beginning of the year is always marked by purposes, even in a context as complex as the one we are experiencing due to the Covid-19 health crisis. This situation has triggered major changes and has made long-term decision-making difficult, but 2022 is presented as the period of consolidation of the latest industrial marketing trends that have been established in recent years in the sector. What are the B2B marketing trends for 2022? 1. Technology, the basis of your B2B marketing strategy As McKinsey points out , 75% of current sellers and buyers prefer to interact through digital media. Therefore, your B2B marketing strategies for 2022 must have technology as a basis .
This means that it is time to take advantage of all the advantages it provides to develop external communications , but also to optimize other internal processes such as planning, analysis or relationships. Omnichannel strategies, mobile-first design or the implementation of artificial intelligence techniques are just some examples of how to make BTC Users Number Data technology a great business opportunity . Something that can be easily managed and monitored thanks to software such as HubSpot for B2B , which integrates all the necessary tools to design, develop and analyze your industrial marketing actions through the same platform. 2. Video, the most attractive format Surely you have related industrial marketing more than once to boring or monotonous formats, but the effectiveness that video marketing has proven to have in the sector shows that it can also add value to the purchasing process , be dynamic and even entertaining.
A picture is worth a thousand words, which is why numerous studies indicate that 76% of professionals with positions of responsibility or high qualification, as well as 90% of total users, have made their purchasing decisions after watching a video. Furthermore, it should be noted that these types of formats have a lot of weight in the SEO strategies of your websites. 85% of industrial companies trust audiovisual content, what are you waiting for to join this trend that will continue to triumph in 2022? 3. Hybrid events, the best networking method At this point, we will probably all agree on the desire to celebrate fully in-person events again, but the situation still does not allow us to enjoy them as we would like. So in 2022 we will continue to bet on hybrid events because they are the ones that best adapt to the current context and because they provide great advantages to industrial marketing, from increasing reach and return on investment , to reducing costs .